Advertising & Promotion
A 4-city television campaign helped to entice visitors to the 2017 U.S. Sail/Power Boat Shows that experienced one of the strongest tickets sales in its history. The city also experienced one of the most widely attended Chocolate Binge Festival and Midnight Madness/Holiday Events in its history. Close to 36,000 tickets were sold for the Military Bowl. Fans filled hotels and restaurants in Annapolis and BWI.
AAA Connections Newsletter (Leisure)
Multiview (Weddings, Leisure, Meetings, BWI)
MPI Philadelphia Digital Directory (Sales/Meetings)
Washington Post (Leisure)
Google/Facebook/YouTube (Leisure/BWI/Meetings/ Weddings)
Landmark (Chocolate Binge/Midnight Madness)
Leisure: AAA World; Baltimore Magazine; Chesapeake Bay Magazine; Preservation; MD Motorcoach Directory; PropTalk; SpinSheet; Visit Baltimore; UpSt Art
Hotels at BWI: Visit Baltimore
Meeting/Sports: Mid Atlantic Events; MPI Philadelphia Directory; MPI Potomac Directory; Sports Events
Wedding Washington Bride & Groom; Philadelphia Wedding; Pittsburgh Wedding; The Knot (VA/DC/MD/NJ/PA/DE/NY)
Website Enhancements & Engagement
A makeover of VisitAnnapolis.org was completed to help increase the site’s response time and functionally. The design upgrade also creates better access for mobile users on both phone and tablet.
Website analytics showed increases in all website platforms, compared to the same period last year. The biggest gain was seen with the 3 blog sites.
- VisitAnnapolis.org, VAAAC.org, MeetInAnnapolis.com, and Blog Sites
The sales department confirmed 37,536 total room nights booked YTD.
BWI/Arundel Mills Meeting Planner FAM
IMEX America; Luxury Meetings Summit; Connect Faith; TEAMS 17 Conference & Expo; USSSA National Convention; MPI Philadelphia Monthly Education Event; AMPs Holiday Networking Event
Storck USA; LP; Anne Arundel Community College District 1 Council for Marketing & PR; Sports & Entertainment Travel, LLC; National Consumers League
Quarterly Booking Comparision – 2016 vs. 2017
|Oct – Sept 2016||Oct – Dec 2017||YTD FY 17||YTD FY 18|
|Oct – Dec 2016 vs. 2017||YTD – FY 17 vs. FY 18|
Public Relations & Communications
The PR/Communications department arranged a press trip for Theresa Medoff, AAA World.
In addition to the press trip, assistance was provided to 25 journalists and media outlets, including: French freelance journalist Beatrice Chauvin; Lauren Phillips, Coastal Living; Perri Blumberg, Southern Living; Emma Henterly, Columbus Monthly; Melissa Howes-Vitek, Eastern Home and Travel Magazine; Amy Gross, AAA East Central; Debra Brokur, Global Traveler Magazine; Brendan Mills, Travel Channel; Vanessa Hughes, Sports Travel Magazine; Michele Fischer, 9 Doors Productions; Marsha Miller, Baltimore Sun; Jonathan Trager, USAE; Tawanna Smith, Mom’s Guide to Travel; Saliq Khan, WBALTV.com; Fodor’s; Rachel Ponder, APG News; Lisa Mowry, styleblueprint.com; Ed Condran, The Points Guy; freelance journalist Mary Tilghman; and Marcia Bradford, Convention South Magazine.
Media Coverage Yielded
|Mentions||Audience Reach||Publicity Value|
|Oct-Dec 2016||1033||1.2 B||$417 K|
|Oct-Dec 2017||448||1.02 B||$662 K|
|Variance FY 17/FY 18||-56%||-15%||59%|
|Variance FY 17/FY 18||6.8%|
|Followers/Fans as of Dec 31, 2017|